As I was perusing the digital pages of Spin, I came across an artist with an unusual name. Kindness, also known as Adam Bainbridge is not an artist that you see everyday. There is no genre classification for the Peterborough, UK native. After listening to his eclectic May album, World, You Need A Change Of Mind, I finally know what know what his well deserved buzz is all about.
When I first pressed play, I was concerned that Kindness’ droning voice was an indication of a genius producer with self-indulged struggle singing. It wasn’t until I reached my favorite track, “House”, that I was proved wrong. His understated vocals over the clap driven electro-pop gem had the right blend of vulnerability and distant pensiveness. By the time I reached the mid-way point for “House”, I was emphatically pointing at my laptop with a “THIS JOINT RIGHT HERE!!!” boo boo face. The profound refrain shocked me like a lightning bolt: “I can’t give you all that you need…but I’ll give you all I can feel”. It speaks to my past year where I struggled to accept both my limitations and my calling. Just when I thought the song couldn’t get any better, Kindness takes a page from my gospel roots. A chorus of singers join him as the “church mother in the back” sings dramatic high notes. I was propelled into my Kelly Temple C.O.G.I.C. childhood by a British white man. Yes, this is true.
World, You Need A Change Of Mind brought a change in myself as well. I was expecting an abstract and ethereal electro-pop album and discovered a qwerky man with a warm soul. His hilariously awkward videos in “Gee Up” and “House” (after the jump) exemplify this statement. And even his 80’s pop and disco funk jams in “That’s Alright” & “Doigsong” are infused with endearing nostalgia. Kindness may not be what you’re looking for, but you’ll be surprised that you experience more than what you see.
- imadeintruth posted this